our story

A signature is the mark of trust and personal promise, a pledge of quality and commitment to service. The name Safonova (sɑf.ˈfo.no.və) is my family name—a heritage linked to the Black Sea in Ukraine, from which the colors, laughter and informal attitude provided inspiration for my store. We offer you an assurance that we are committed to each customer’s experience at Safonova, as we have from the day the store opened in 2009. After all, it is our customers who have become our dearest friends throughout our ten years of business.

Whether it's special orders, custom tailoring, or personal handwritten notes, our customers are our highest priority. You, our dear customers, teach us about the value of life each day. We welcome you to Safonova understanding that each customer has their own personality, story, and budget. We look forward to meeting you soon.

Laura Coleman

Owner